Our approach
Built around
the value of the link.
Our focus is getting as much PageRank and linkjuice as possible from each placement. We pay attention to the publishing website, the article’s position and the relevance of the content around your link.
Homepage exposure
A prominent start.
A connected article.
Every article gets a few days on the publishing website’s homepage. From publication, it has a clear place within the site.
We also focus on keeping articles accessible within the website’s structure, with short paths from the homepage. Article placement and internal connections are part of the work.
Editorial context
Part of the website’s
regular content.
Paid articles are published alongside the site’s regular editorial content. They share the website’s content environment and are integrated into its publishing structure.
Our aim is a relevant article with a clear connection between its subject, the chosen keyword and your target page.
Content on your terms
Your keyword.
Your choice of content.
Set the focus
Choose the focus keyword and destination page for every article. Your brief shapes the subject and the context of the link.
Supply your article
Already have a content team or a finished draft? Provide the article you want us to publish.
Let us write it
We can produce the article around your chosen keyword, destination and market. Agree on the content before publication.
Specialist focus
One industry.
A considered approach.
We work with the teams behind casino, sportsbook and affiliate websites. Your commercial priorities guide the market selection, content and placements.
Whether you need a single-market campaign or coordinated activity across Europe, we keep the conversation focused on the links you need.